Translating Media Signals
Into Strategic Decisions.
Hello, I'm Alvin Arkananta. Media Intelligence & Data Analyst assisting brands in gauging public perception, managing potential crises, and refining strategies using precise data insights.
Professional Profile
Experienced in designing and developing interactive systems using Unity, while also leveraging data analysis and media intelligence to understand audience behavior and engagement patterns.
Combines technical implementation, storytelling, and data-driven insight to create, analyze, and optimize digital content across games and media platforms.
Tech Stack
Tools and platforms utilized for data extraction, analysis, and visualization workflows.
Core Competencies
Social & Media Listening
Monitoring conversations across millions of data points on social media, news portals, and forums in real-time.
Sentiment & Trend Analysis
Public sentiment classification and topic extraction using NLP algorithms to uncover hidden trends.
Crisis Detection
Early warning for negative issues and actor network mapping (SNA) for communication crisis mitigation.
PR Measurement
Measuring conventional metrics (PR Value, SOV) to digital metrics based on ROI and conversion.
Project Gallery
Case studies and media analysis projects available to the public. Data has been anonymized to protect client confidentiality.
Dental Sector Prospector
Developed an Advanced Search, Public Data Discovery, and Web Application for sector analysis. It provides deep analytical insights dynamically.
View Report arrow_forwardVideo Advertisement Analyst
Deep video analytics and framework breakdown for commercial advertisement analysis. Generates strategic visual reports.
View Report arrow_forwardCampaign Data Analyst
Data & Strategy Analytics pipeline using Google Colab, presented via NotebookLM. Enables rapid synthesis of campaign metrics.
View Report arrow_forwardMedia Intelligence Analytics
A live web analytical workflow combining data analytics in Gemini AI with external APIs. Deployed for real-time media tracking.
View Demo open_in_newLinks point to external live projects and Google Workspace shared documents. Access may require a Google account for specific Drive/Gemini files.
Let's Collaborate
Looking for hidden insights in your digital media landscape? Or need help compiling intelligence reports for strategy? Let's connect.